Sunnyvale, CA -based Yahoo! has launched a new site to rally its audience of some 600 million people into random acts of kindness.  Timed to coincide with major holidays in December, the site encourages users to post activities, such as volunteering at a homeless shelter or helping an elderly neighbor.  Once an activity is posted, the user asks, “You in?” to inspire others to do likewise.

“We believe that one small act of kindness can ignite a ripple of generosity and we hope to inspire the Yahoo! community to create a wave of goodwill around the world,” said Meg Garlinghouse, senior director of Yahoo! for Good. “Update your status to share what you’re doing to spread holiday joy and inspire others to also pay it forward.”

Just launched, the site already has a fair amount of content with people posting text and images. You can find the site at kindness.yahoo.com pictues can be uploaded to Yahoo! owned Flickr, or users may visit Yodel Anecdotal.

Know a company that’s doing something good in the holiday spirit?  Drop me a line at catherine@helzerman.com

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