Study Shows; Cell Phones Suck (Duh!), 30 is the new 60 (Ouch!)
A just issued study by Bowen Research found that over 40 million cell phone users in the United States are frustrated with their phone’s increasingly complicated features.
Anyone who has tried to type a quick email on their iPhone or surf the web on a Sidekick can give a lecture on the poor interface on phones (and those are two of the best models -I won’t even get into the poor brands).
That part of the study won’t be news to anyone, but here’s something you might not be aware of, if you’re over thirty, you’re over-the-hill. Hang it up, pal.
Bowen goes to great lengths to describe how the over 30 set just can’t keep up with all these new-fangled features, providing quotes including these gems;
“I never quite know what I’m doing after a year and a half.”
“If it’s too complicated, it just really isn’t worth it.”
“Not intuitive at all.”
“To this day, I don’t know how to check voicemail.”
The study also states that,
Even basic features like dialing, speakerphone and using the address book prove difficult and confusing for users 30 and up, a group that number more than 40 million in the United States. Many of these fed up phone users spend time reading manuals and contacting customer service only to give up trying to determine how to use phone capabilities like texting, synching with their computer, email, games and ringtones. While participants in the under 30 category indicated they used 52% of their phone’s features, that figure dropped a full 12% for their more mature counterparts.
Over the age of 30 and tn the market for a new phone? Print this article and bring it along. Maybe you can bargain for a senior discount.
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This entry was posted on Friday, August 29th, 2008 at 6:00 am and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
