Ebay, Skype Execs Back Tokoni, a Social Network with Active Political Community
Tokoni, a social network that provides a platform for people to share content ranging from their life stories to personal opinions on heated political issues, was formally launched this week. The network, which was founded by former eBay executive Mary Lou Song and former Skype president Alex Kazim, has been in beta since November 2007.
“We created Tokoni to fill the distinct need for an online community where individual stories of life’s experiences have a voice and are valued, and where the collective wisdom of the community is celebrated,” said Alex Kazim, co-founder and CEO of Tokoni. “The growth of social media has enabled people to control how they create, consume and share content and personal experiences online; however, participation in the social Web is still daunting to the mainstream. Tokoni makes sharing your own story easy.”
As part of the formal launch, Tokini is adding new features beyond its current stable of social network standards such as photo and video uploads, community forums, chat and blogs. Among the features being added are:
* Collections – like a personal “play list”, members can create a collection of their favorite Tokoni stories.
* Bubble Browser – a visual search tool that enables community members to view the multiple ways in which stories, users and categories are interconnected within the Tokoni Universe.
* Fan Pages – to follow story postings of favorite community members, users can become members of their fan club.
* Tokens – Tokoni members can give tokens to other members, sending an emotional response to an author. (This is somewhat like Karma on forums or the compliment feature on Yelp)
With less than four weeks until the presidential election in the USA, the site is likely to get a lot of traffic.
“This presidential election is about the voice of the people, and we aim to give everyone an opportunity to explore issues and points of view with greater understanding and appreciation,” added Mary Lou Song, co-founder and vice-president, Community.
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This entry was posted on Tuesday, October 7th, 2008 at 12:13 pm and is filed under News, Social Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
