itsmy.biz Launches Social Advertising Network For Mobile Devices
After one year in beta phase, itsmy.biz is launching its social advertising network in the mobile space. Itsmy.biz, with cell phone carriers in the US and Europe, allows customers to sponsor television shows that are streamed over mobile devices.
“The mobile phone is the only medium, that is always ON and with you and it has a wider reach than TV. Mobile social advertising is more personal than any other type of advertising: people can directly interact with brands and products. Whenever and wherever they are, commercial campaigns will reach them.” says Antonio Vince Staybl, CEO.
The itsmy.biz audience is broken into 54% male and 46% female with most watchers being between 16 and 42 years old.
The media enabled network focuses on three advertising formats: animated banners, content branding, and mobile television.
“For the first time a new media format combines all facets of conventional one-way media like radio, TV and newspaper in one device, for immediate response. Mobile and personal.” says David Mayerhofer, Creative Director itsmy.biz.
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