MTV Acquires Social Project
MTV Networks today announced it has acquired Social Project, Inc., its partner in building the Flux social media platform. Flux, which has over seven million users, allows members to share content across a network of over 1,000 entertainment and music websites. As part of the network, members can create a single profile and join communities around their favorite shows, stars and artists.
“In developing Flux with Social Project, we took a radically different approach by building a media-centric social network that’s distributed, yet connected — and that approach has proven to be very powerful with
our audiences,” said Mika Salmi, President, Global Digital Media, MTVN. “With this acquisition, we’ll continue and accelerate our vision for Flux, and connect our audiences to their passions and each other by helping them move content and their identity freely across the Web.”
In addition to the online community, Flux enables web publishers to add social media features to their sites, allowing companies to extend their reach by joining a network featuring MTV Network brands. The Flux Publisher Network is made up of over 35 MTVN web sites including MTV.com, ComedyCentral.com and TheDailyShow.com.
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